It seems like just yesterday that websites such as Facebook, Twitter, and YouTube were only being used as entertainment for college students bored during class. Today, if these websites are not a primary tool in your strategic marketing arsenal, you are probably in the process of being lapped by your competitors. The old days of overpaying for interruptive advertisements in radio and TV are quickly nearing an end. Inbound marketing is about making information regarding your product or company as readily available as possible to people who are actively looking for it. It's inexpensive, efficient, and has relatively easy to track results.
OK, so who does decide if it's your website or your competitor's that jumps to the top of the page when a potential customer is looking for the product or service you provide? Even though search engines like Google are created through complicated algorithms, it only takes a few changes to make a large impact. First, there are specific ways to set up a website to help in this process, so make sure your website designer had it in mind when the site was being created. Another way to increase your search engine optimization is to have other credible websites create links leading to yours. This is accomplished through the creation of articles, blogs, and other worthwhile information on your website.
You can make it very easy for people to follow these updates by linking a RSS icon to them. This can be an extremely valuable instrument used to increase the number of repeat viewers. There's no bigger compliment then when people want to be continually informed of every update on your website. If nothing else, it is definitely worthwhile to do a little research on the benefits and implementation of inbound improvement. There's no question that it's the future of marketing, and when it comes to business it's well known that if you're not two steps ahead then you're already one step behind.
-Brian Rogel
Marketing Specialist for Riverstone Residential Group
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